About

Mission Statement:

We believe in connecting tourism and conservation with strategies allowing both to thrive, maintaining tourism jobs while increasing the protection of our beach environment and marine life.

Vision Statement:

To be the #1 recognized conservation beach brand and influencer worldwide.

Executive Team

  • CEO – David Yates
  • Founder/Chairman Member Advisor – Sheri Heilman
  • Founder/Chairman Ocean Friendly Certification – Jana Wiggins
  • Community Advisor – Trish Rodriquez
  • Community Advisor – Frank Chivas
  • CRCC Representative – Kristina Alspaw
  • Secretary – Camille Hebting
  • Media Advisor – Alan Mock
  • Recycling & Composting: Sheridan Boyle


Committee & Chairs:

  • Clean Ups: Kristina Alspaw
  • Certification & Education: Jana Wiggins
  • Outreach/Volunteers: Donna Dennis