Ocean Allies and Clearwater Beach
Clearwater Beach has seen a recent unparalleled growth in both the number of tourists and modernization in its tourism infrastructure, including new and more modern hotels, a wider selection of restaurants and other consumer businesses that cater to a wide diversity of tourism demographics. With being ranked the #1 beach in the U.S. in both 2016 and 2018, it is reasonable to assume Clearwater Beach will continue its success as a tourism draw. With this increased tourism comes a risk of being overrun with the impact of our tourist guests.
Accordingly, it is urgent for the Clearwater Beach community to develop mid and long-term strategic plans to deal with these growing issues of tourist impact on our environment. The plan must address the delicate balance between ensuring the current tourist base does not trend down while making sure Clearwater Beach transitions into a legitimate and credible environmentally-friendly destination. With our current #1 ranking, we are at our peak and have nowhere to go but down. This makes this project even more ripe and important.
Ocean Allies have come together to transform Clearwater Beach into the #1 recognized Ocean Friendly destination beach in the world. The leadership team will engage the Clearwater Beach and greater Clearwater businesses to develop and implement an eco-friendly Beach brand. Participating organizations will become “Ocean Allies” certified.